A strike-through "compare at" price is set by the brand. We check prices every day, so we can see which ones never move. From Oct 17, 2026 to Oct 31, 2026, these 121 in-stock products showed a "compare at" price on every day we checked, and their actual price didn't change once. That doesn't make them bad buys. It means the "sale" price is simply the normal price for now, so a Black Friday deal on them has to beat that number, not the strike-through.
By category
- Freeze-Dried & Long-Term Food 34 products, median claimed saving 38%
- Water Storage & Filters 3 products, median claimed saving 10%
- Power Stations & Solar 23 products, median claimed saving 25%
- First Aid & Medical 3 products, median claimed saving 20%
- Lighting & Flashlights 12 products, median claimed saving 15%
- Radios & Comms 4 products, median claimed saving 15%
- Bug-Out Bags & Kits 16 products, median claimed saving 17%
- Fire Starting & Camp Cooking 8 products, median claimed saving 30%
- Shelter, Tents & Sleep 10 products, median claimed saving 39%
- Tools & Multitools 3 products, median claimed saving 30%
- Hygiene & Sanitation 5 products, median claimed saving 50%
The list biggest claimed saving first · top 60
Every store link here is a paid link. Renogy buy buttons go to the store through its affiliate program. For the other brands we have no affiliate program yet, so instead of a buy button there's a "Compare on Amazon" search link; prices shown are the brand stores' own, and Amazon's may differ. Rankings are pure math.
"Price every day" is the product's lowest option price on each day we checked (it didn't change). "Compare at" is the highest strike-through price the brand showed. Prices and stock change; the brand's checkout price is the one that counts. Real drops against our own price history are on price drops this week, and the Deal Meter flags these automatically once a product has 30 days of history.
Prepared, not scared
Buy what your household needs at a price you're happy with. Strike-through prices are marketing; the number you pay is the one to compare. The prices to beat page has the normal price for the big-ticket gear.
Questions people ask
Is a permanent "compare at" price a fake sale?
It means the product sold at the same price, below its strike-through price, on every day we checked. Whether it ever sold at the higher price is something only the brand knows, so we judge deals against the price we actually saw.
Which prepper product has the biggest permanent markdown?
Today: ReadyWise WiseFire 1 Gallon 60 Cup Fuel Source, $5.00 every day against a "compare at" of $34.99 (86% claimed).
How often is this checked?
Prices are checked once a day at each brand's own store. This list uses Oct 17, 2026 to Oct 31, 2026, the pre-Black Friday baseline window.